Posted by editor in Online business or small business owners have a tough competition over the Internet to face. This competition is all about to get a unique value and position among your competitors. There are approximately 400 million websites live on the Internet. So there must be hundreds and thousands in your particular industry. What are the key concepts to increase the popularity of your business/website and double the sales?
Free Offers
The word free is on the top at search terms. Trends show that most of the online community search for free stuff, offers and schemes. For example people search for free E Books, Software, downloads and many others. So this is the usable technique to get some concentration of your visitors or potential buyers. Following are some statistics for the month of July 09.
| Keyword | Local Search Volume | Global Search Volume |
| Free Games | 11,100,000 | 30,400,000 |
| Free Videos | 1,830,000 | 16,600,000 |
| Free EBooks | 60,500 | 823,000 |
| Free Ringtones | 60,500 | 1,220,000 |
| Free Downloads | 6,120,000 | 68,000,000 |
| Free Sample | 90,500 | 823,000 |
| Free Phone | 823,000 | 2,240,000 |
If we are running an online book shop, we can offer some of the free versions of EBooks, a monthly news letter of fresh book arrivals, news and announcements about books and authors etc. As our visitors are the people who love books, reading, and they like authors and their work, they will ultimately sign up for a news letter. This sign up gives us an email contact of a potential buyer, which could be an active customer with the passage of time and efforts. This technique is successfully used by most of the small business owners and online entrepreneurs.
Website Layout and Content
Typical online visitors (that come to our website) spend hardly 10 seconds to judge the page and its content. So the first impression is the last impression. If the web page fails to get the attention of visitor, it loosed a potential customer. The layout and style of pages, quality of content and the information they have put very positive impact on the visitors. More attractive layout, styles and pictures make the visits pleasant and user feel a good experience. Useful and fresh content make some credibility for the business and the good will for business owners. This technique is very useful to make long term success in the online business.
Customer Relations
Success of a business lies in the feedback and good relations of the customers. Many companies spend million of dollars to collect user feedback about their products and services in the shape of surveys. This helps them to build future business strategies and plans. How these user/provider relations could be established?
The answer is very simple. When a customer feels better with the products and services you offer; they will obviously pay some time to answer a simple questionnaire/survey. Timely response to customer queries or questions makes good signs. Professionally written emails put good value to the business. So more professional in all aspects you will be, customers will be satisfied and there will be more sales.
Originally posted 2009-08-26 13:37:02. Republished by Old Post Promoter
